Initial Redesign (2020): Spearheaded a complete overhaul of the Shopify Pearls of the Orient storefront, focusing on enhancing user experience, boosting conversions, and aligning the design with the brand's luxurious aesthetic. Continuous Optimization: Since the initial redesign, I've been actively involved in refining and updating the theme. Leveraging Shopify's powerful platform, I've implemented strategies to improve site performance, SEO, and overall store efficiency.